W9 is based in Hornsby, in Sydney, Australia. Here you will find our management, customer service, marketing and warehouse teams.
Dr Shroot started W9 with the aim of creating an import and wholesale company specialising in providing every day dental practice consumables to the Australian market. Over the years, the company has expanded its range to encompass a comprehensive instrument portfolio and specialised surgical products to meet the unique needs and challenges faced by Australian dental practices.
Following in his father's footsteps, Noah has helped shape W9 by collaborating and researching new products and technologies as they emerge in the global dental market. Noah continues to build relationships with W9's key manufacturing partners to ensure that the company only stocks the highest quality dental supplies.
As one of W9's longest serving employees, Luke knows the Australian dental industry, our key manufacturers and the running of the business inside out. He is the day-to-day driver of W9's business operation.
Keren is responsible for W9's marketing and business initiatives. Keren has worked for the last 37 years in the dental industry both clinically and in sales & marketing companies. With Keren's global dental implant sales & marketing experience this will set W9 up for future expansion of our surgical portfolio.